Contents
This paper answers the following questions on the case study - - 1) Who were the most appropriate customer segments for Apple to target around the time of the ipad's launch? Has this been done successfully? Who should be the next target for Apple? And what is Apple's competitive advantage?
- 2) Apple generally does a late release to Australia and Newzealand compared to the US market. Why do you think this might be?
- 3) Using the 12 steps of formulating product/market strategy, discuss how Apple could make decisions regarding its next version of the ipad? In your answer be sure to discuss the competitors' efforts and plans.
- 4) Discuss then distinguishing aspects of core marketing strategies in Exhibit 9.2. Which core strategy is most applicable to Apple's ipad and how can Apple's managerial attributes be applied?
- 5) Discuss the stages of industry maturity. Which stage is the tablet computer industry in? What changes do you see occurring as the industry progresses into maturity? Examining exhibit 9.5, discuss where Apple fits interms of the company's competitive position and the industry stage of maturity.
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