Contents
This report is based on the following requirement - - Questions to be answered:
- What is an effective communication strategy? What role can customers play as part of a firm’s communication strategy? Would you say employees have a role to play in a firm’s communication strategy? As part of your answer use concrete examples to make your point.
- What role do relationships play in business? How can relationship strength be measured? How can customer attachment to a brand be built? Discuss examples of firms that were able to build customer attachment.
- What are some of the factors that firms need to consider when thinking about an effective innovation culture? How can an innovation culture for firms be built and sustained over time? Discuss examples of firms that you believe are innovative today.
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