Contents
Analysis of cola industry 3- Comparing competitive advantage between Coke and Pepsi 4
- Sustainability 4
- Inimitability 4
- References 6
Description
This report is based on the following requirement -
Instructions:
1- View the video on youtube:
Coke vs Pepsi - A Duel Between Giants
At URL:
https://www.youtube.com/watch?v=T-8mKTAkYa4&ebc=ANyPxKghkJeWRORI8xMalxADjoZiVdfO4rHHhSlusuC-1tyAdELcA0CkIT5590hsW4yblia5Jp8Kjof0QoaATJOgE7caRycg
2- After you watch the video, answer the following questions:
a. Apply porter’s five forces model to analyse the cola industry? (250 words)
b. Compare the competitive advantage of both Coke and Pepsi using the conceptual parameters of:
1- Sustainability
2- Inimitability
(250 words)
