Contents
Introduction 2
Transformational Leadership 2
Analysis of Leadership Approach of Bayerische Motoren Werke (BMW) 6
About Bayerische Motoren Werke (BMW) AG 6
Leadership Approach of BMW 7
Recommendations 13
Conclusion 13
Reflection 14
References 20
Description
This report analyzes the leadership approach at Bayerische Motoren Werke (BMW) AG, one of the leading premium car manufacturing company using leadership concepts. The report also presents evaluation of the leadership skills of the author of this report.