Contents
Introduction 2- article Summary 2
- Article Analysis 4
- Branding 4
- Customer loyalty 5
- elements For increasing Customer loyalty 5
- Conclusion 7
- Reference List 8
Description
The article, ‘Automotive Brand in Sultanate of Oman: Customers Perspective ' (Amitha et al., 2013) analyses the concept of automotive branding by Renault car manufacturing company and its impact on the Omani customers. The article also investigates upon the car industry in the Sultanate of Oman and its prospective client base. The writers of the article have chosen the Renault Car Company and analyzed the impact of branding on customer loyalty on the Omani customers. The most significant finding of the research study is that of a positive and significant correlation between customer loyalty, brand value and competitive advantage in the automotive market of the Sultanate of Oman.
