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This assignment is based on the following questions - - 1) Write a critical review of the article above. Critically evaluate the strengths and weaknesses of the opinions of the author and discuss both the positives and negative points based on your judgement.
- 2) Discuss your own point of view on how change can be implemented based on your evaluation. Relate your change analysis to any of your theoretical models of change.
Description
The article Starbucks: A Strategic Change and Management perspective” briefly describes the success story of Starbucks Coffee Company. It illustrates as how once a highly successful company suddenly experienced 50% decline in overall sales. The overall objective of the assignment is to critically evaluate of the strengths and weaknesses of the author’s opinions and discuss the positive and negative points of the article based on change management concepts or theories and finally how change can be implemented in Starbucks.
