Contents
Executive Summary 4- Chapter 1: Introduction 5
- Establishing a Business 5
- Rationale behind the Business Idea 5
- Target Market and Customers 7
- Business Model 7
- Aims and Objectives 7
- Structure of the Work 8
- Chapter 2: Business Opportunity 9
- Opportunities in Abu Dhabi 9
- Business Idea 11
- Vision and Mission of the Business 12
- Services Offered 12
- Positioning 12
- Business Model 13
- Chapter 3: Business Feasibility of Travel Company 13
- Market Research Methodology 14
- Defining the research problem 14
- Design for the market research 15
- Required information types and sources 15
- Proposed methods of data analysis 16
- Formulation of findings 16
- Ethical issues 16
- Market Research 16
- Exploratory research 17
- Market Segmentation 18
- Market Accessibility 19
- Gap for the business 19
- Notes and Assumptions 19
- Market Analysis 20
- Porter’s Five Forces 21
- PESTL Analysis 22
- Financial Feasibility 22
- Expenses 23
- Cash Flow Projection Summary 24
- Profit and Loss Projection 26
- Net Present Value 27
- Sales Forecast 27
- Breakeven Analysis 27
- Chapter 4: Strategic Analysis and Business Model 29
- Strategic Analysis 29
- Industry Overview and Analysis 30
- Analysis of the Business Idea 31
- SWOT Analysis 31
- Value chain analysis 33
- Porter’s Generic Strategies 36
- McKinsey’s 7s Framework 38
- Chapter 5 Business Plan 39
- Overview of the Company 40
- Market Segmentation 41
- Marketing Strategy 41
- Proposed Plan of Action 43
- Factors of Success and Failure 45
- Works Cited 46
- Appendices 49
Description
This business development proposal contains the investment plan for a travel company which will be set up in Abu Dhabi market. The proposal evaluates and analyses the investment opportunities in the highly competitive market of Abu Dhabi, a developed city with low unemployment rate. The demand for the travel agencies is high here; however, there are also certain market gaps, which the company targets to fill up by adopting unique strategies like offering the services for the middle income group and lower income group at a low and discounted rate. Moreover, it is evident that the most popular transport mode is cars and buses in this market, so the travel company plans to tie up with some popular automobile suppliers, airline companies to offer quality services to the customers.
