Contents

• INTRODUCTION
• BUSINESS OPPORTUNITIES IN THE DINNING TABLE MARKET IN UK
• SWOT analysis
• EVALUATING THE OPPORTUNITY
• A GREATER DETAIL INTO THE BUSINESS PLAN
• Customers – market segmentation
• Location
• Management and Personnel Plan
• Factory Layout
• PRICE AND PRODUCT
• ENVIRONMENTAL ISSUES
• SOURCING OF THE MATERIAL
• TRANSPORTATION
• MARKETING STRATEGY
• Competitive edge
• Selling of the product
• Sales Strategy
• Financial plan
• List of references

Description

With a continuous change in the life style of consumers and social changes, there is growing demand for decoration of dining room decoration in the market. The demand for growth in fashion awareness is forcing the market to grow to a new height. It has been mentioned in the article UK dining room and occasional furniture market (October 2004) that in spite of the worldwide recession, the dining room furniture market is growing at a pace of 1-2% per annum in the UK.
The company is based in London, UK and it produces metal legs and tables which are made of metal legs and laminate tops. The company has got an established supply chain and the operations are managed by well trained staff. To cope with the increase in demand, the company wants to set up a new factory in Malaysia which will produce range of dining tables made from mahogany wood which can be sourced from the local wood suppliers in Malaysia.
The company’s current mission and vision is to become the leading provider of dining tables in the European Union within the next ten years, and that too, at a profit.
The current business plan will explore the business opportunities and the operational aspects of setting up the factory for manufacturing dining table in Malaysia. Though the primary objective of the plan is to highlight the operational issues, it should also clear the aspects of marketing, accounting and finance. The marketing strategy will also be discussed in detail.
The business plan will also take into account all the costs involved in transporting the finished good from Malaysia to UK.