Contents

• 1. Executive Summary 4
• 2. Company & Business Description 5
• 2.1 Business Name and Address 5
• 2.2 Proprietor’s Name and Contacts 6
• 2.3 Business Form 6
• 2.4. Business Activity 6
• 2.5 Aim 7
• 2.6 Objectives 7
• 2.7 Company Vision 7
• 2.8 Company Mission 8
• 2.9 Key to Success 8
• 3. PEST Analysis 8
• 4. Government Support &Rules and Regulations 11
• 5. Rationale for Launching the Business 12
• 6. Market Size and Growth 13
• 7. Selection of Location with Reasons Thereof 14
• 8. Sales Strategy 15
• 8.1. Sales Forecast 15
• 8.2. Proposed Customers 18
• 9. Competitor Analysis 19
• 9.1 SWOT Analysis 21
• 9.2. Competitive Advantages 23
• 10. Promotional & Advertising Strategy 23
• 11. Pricing Strategy 24
• 12. Key People and Job Functions 24
• 13. Personnel Plan 27
• 14. Financial Plan 28
• 14.1 Forecast Income statement 29
• 14.2 Forecast Balance Sheet 30
• 14.3. Forecast Cash flow Statement 31
• 14.4 Monthly Cash Flow Forecast 32
• 14.5. Financial Highlights 33
• 15. Future Strategy 34
• 16. References 35
• 17. Bibliography 37

Description

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