Contents
Introduction 2- Question 1 7
- A. Strategic Formulation of Kao 7
- Strategies of Kao 8
- B. Relevance of Kao Strategies in Current times 9
- C. Factors Influencing Cosmetic Industry 9
- Question Two 11
- A. Learning Vs Organizational Learning 11
- B. Organizational Learning in Kao 12
- Question Three 14
- Conclusion 17
- References 18
Description
This assignment is based on the following task –
In early 2000 Kao was Japan's market leader in detergents, shampoos and personal care items. Your task is to carry out a critical analysis and evaluation of strategy development in the Kao Corporation, using the information provided and other materials from your own research. You will be exiected to select and apply appropriate theories, techniques and models studied during the module whilst having
regard to the practical aspects of strategy development.
