Contents

• Introduction 3
• Overview of Company Profile 3
• Key Executives 4
• Company Direction 4
• Vision Statement 4
• Mission 4
• Values 5
• Major Goals 5
• Long term objective 5
• Short term objectives 6
• External Analysis 6
• Macro Environment 6
• PESTLE 6
• Industry Environment 8
• Dominant Economic Traits 8
• Five Forces 9
• Driving Forces & Key Success Factors 10
• Competitors’ Next Moves 11
• Internal Analysis 11
• Capabilities & Core Competence 12
• Distinctive Competence 12
• Financial Analysis 13
• Costs 13
• Value Chain 13
• Competitive Strength Assessment 14
• Company’s Current Strategies 14
• SWOT Analysis 15
• Identification of Front-Burner Issues 15
• Identification of Alternative Courses of Action to Solve the Issues and Problems 16
• Decision Criteria 17
• Recommendations 18
• Implementation Plan 19
• Conclusion 20
• Bibliography 21

Description

The objective of the paper is to understand the current objective of the Shangri-La hotels and resorts. With the expansion and growth of the Shangri-La hotels and resorts the current tribulations faced by the company like the increasing labor coast, labor retention problems etc are being comprehended through the report. The vision, mission and major objectives of the company are being highlighted and analysis of the external and internal business environment of Shangri-La is being done in the report. The identification of the major concerns of Shangri-La group at present and the alternative course of action which can be taken to overcome the strategic problems are being discussed in the paper. The report concludes with the recommendations and the implementation plans for the Shangri-La hotels and resorts.