Contents

• This report is based on the following case study -
• The Stamford Grand Adelaide Hotel is located at Glenelg, one of Adelaide's premier luxury resorts is a 10 minute drive from the airport and a 20 minute drive from Adelaide's CBD, and is located right on the beach at popular seaside suburb of Glenelg. Stamford Grand luxury resort is accessed via Jetty Road's vibrant retail 7-day trading strip.
• Hotel Features Include
• 220 luxury rooms, including 29 suites with beautiful ocean or Adelaide Hills views
• 12 function rooms available for small meetings to large conventions featuring balconies with ocean and city views
• Ideal location for weddings with the Grand Ballroom offering seating capacity up to 500 people
• Fully equipped gymnasium and pool, spa and sauna
• Enjoy a la carte dining and stunning panoramic views at The Promenade Restaurant
• The Grand Bar with its polished floors, spacious bar and ocean views is the perfect place for lunch or after work drinks
• Horizons Cocktail Lounge is the ideal spot to chill out with friends and a cocktail
• However Trip Advisor has the Stamford Hotel Ranked #4 of 7 hotels in Glenelg (23/03/2013).  
• You are required to take on the role as Revenue Manager and to develop the strategies for the hotel:  the current situation and how it may be improved.  You are to prepare a report, addressed to General Manager, to expressing your findings. 

Description

This report answers the following questions on the case study -
The GM has asked you to specifically answer the below questions:
• Analyse the current situation: 
• Looking at the Budgets provide for 2013 and 2014, review of how the Hotel is currently performing, consider each of the Hotels main segments and cost centres.
• Gather information provided on their competitive set. Provide an analysis of the Hotel compared to its closes competitors in Adelaide; consider such things as price, size, facilities, and occupancy (if possible). Comment on the variances within the set.
• Identify and summarize potential market segments for the Hotel. Your report should include an assessment of how the Hotel could measurement of segment profitability.  Research the competitive set.
• Develop a Revenue management strategy for the Hotel 
• From a revenue managers perspective suggest ideas of how you can total revenue, for the hotel's accommodation areas. Indicate what additional information you would need to establish the feasibility of these suggestions. Develop a pricing strategy
• Develop some suggestions for revenue management of the non-room areas. Indicate what additional information you would need to establish the feasibility of these suggestions and how they can add to the overall revenue of the Hotel