Contents
Strategy formation- How strategy can be used in different phases?
- Three schools of thought
- The design school of thought
- The Planning school strategy
- The Positioning School of thought
- Conclusion
- Referencing
Description
Strategy making process is a very important part of the organization, starting from the level of senior managers to the lower level employees. Various theories have been formed and followed regarding formulation of strategy in any organization and each one has been criticized by the other. John (2002) has stated that many experts feel that the traditional theories were too much idealistic and were far away from the realistic world. This paper will discuss in details a comparative analysis of those theories and will try to draw a conclusion on the acceptance of one.
