Contents
Introduction- Cultural influence on advertising effectiveness: An overview
- Assessment of research methodology
- Relevance of findings
- References
Description
The paper analyses the likeable executional techniques in advertising across five Asian countries including Hong Kong, China, Thailand, Indonesia and India. It examines how far these techniques are effective on purchase intentions. The aspect of cultural values is also seriously taken into account. A total of 1000 young adults from these countries have been interviewed, based on which there are classified seven advertising techniques and product categories.
