Contents
Background- PEST analysis
- Porter’s Five forces
- SWOT analysis
Description
This paper analyses the DAG Group case study and answers the following questions –
1) Would you rate Val & Chris as an “A” team? Why or why not?
2) Describe the opportunity in one sentence (as defined in the case).
3) Evaluate this opportunity using relevant screening techniques such as PEST, Porters 5 Forces, SWOT etc.
4) Based on the evaluation should Val & Chris start the business? Why?
5) Would you invest in this business? Why?
6) Is there a better opportunity? If YES - what is it? If NO – what should Val & Chris do next?
