Contents
1 Introduction 2
2. Recipients of the Research 3
3. Suitability of Researcher for the Research 3
4. Research Review and Overview 4
5. Research Methodology 5
5.1 Research Question 5
5.2 Research Hypothesis 7
5.3 Research Objectives 7
5.4 Research Design 8
5.5 Methods of data collection 9
5.6 Research Philosophy 10
5.7 Research Approach 11
5.8 Research Strategy 11
5.9 Research Choice 13
6. Population and Sample 13
7. Data Collection, Editing & Coding 14
8. Time, Cost and Project Management 14
9. Is the Research New and Relevant? 15
10. Bibliography 16
10.1 Journals 16
10.2 Books 17
10.3 Websites 18
11 Appendices 20
11.1 Gantt Chart 20
11.2 Research Onion 21
Description
Environment, Health and Safety (EHS) issues in the hospitality industry and technological measures to achieve them are becoming serious topics for management studies. Ireland is one of the few countries in Europe that started initiatives towards environment, heath and safety issues in industries and public services. Ireland was the first country in European Union to ban smoking in public places (Muiris Houston, 2003). Some of the main issues that are related to environment, health and safety are energy conservation, waste management, the use of eco friendly materials such as jute and cotton as a replacement for synthetic materials such as plastic, the use of natural resources such as solar energy and calories conscious menu in restaurants. Ireland has seen unprecedented growth in hospitality and leisure industry in the past few decades (British Medical Journal, 2003). People with increasing and disposable incomes are flocking to restaurants, health clubs, and gyms more frequently than before. People are also becoming health conscious and expect the same sentiment and treatment from the hotel management to their health concerns. These days hotels are increasingly scrutinized by the customers about health, safety and environmental systems put in place in the hotels (British Medical Journal, 2003). EHS initiatives are not just to lure health and eco conscious customers to hotels but also about ensuring safety for their own workers. A good EHS practice will encompass hotel staff, workers, customers and all those affected by the hospitality industry including suppliers. This research aims at understanding the EHS practices adopted in Dublin’s hotels and consumers’ response to EHS practices adopted in hotels. The research is cross sectional. The research is two fold. The first one employs a survey of major hotels in Dublin and the degree of EHS implementation in those hotels. The second part of the research aims at understanding consumers’ response to EHS practices in those hotels. The cross sectional research is conducted to prove that the hotels that adopt efficient and technologically advanced EHS practices attract more customers.