Contents
Introduction 3- Concept and theories of status consumption 3
- Integration of relevant literature within status consumption 5
- How marketers utilize status to market a specific brand and marketing strategies 6
- Conclusion 9
- Bibliography 10
Description
This essay aims to highlight the concept of status consumption and how marketers formulate various strategies to attract such group of customers and sell their brand. The essay further describes the relevant literature and theories associated with this concept.
