Contents
This paper answers the following questions - - Q1: Why is it important to consider the concept of legitimation when thinking about events Do you think that democratic government have a duty to demonstrate the consent of the nation in bidding for a large-scale event? If so, why? If not, why not? (33 marks)
- Q2: What value do cities and regions receive from aligning their events and festivals programme do their wider destination brand promotion effort? What challenges face local governments that pursue a place marketing strategy using major events and festival as a vehicle? (33 marks)
- Q3: What are the main differences between a leveraging strategy and one based on the measurement of impacts. In terms of social capital, discuss the positive and negative social impacts that an event or festival can produce for a destination and explore the main differences between a leveraging strategy and one based on the measurement of those impacts. (33 marks)
- Q4: What are the main reasons why cities invest in culture-led regeneration as a solution to urban decline? Evaluate the ways in which policy makers have embraced cultural capital as a means to personalize their city (destination) in the global ‘marketplace. Discuss the concept of cultural capital when talking about events and explore and explain, in policy terms, what problems are generated when cultural capital is distributed unequally among a city’s population.
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