Contents
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Description
Obesity is a universal problem today with large proportion of the population in developed nations being obese. In addition to biological reasons, the problem of obesity arises out of the existence of an “obesogenic” environment (Dixon, 2006), which is defined as an environment that creates opportunities and conditions for promoting obesity (Swinburn et al., 1999). Explaining the causes of obesity, Turrell (1996) and Cameron et al., (2003) observe that this phenomenon results due to a complex interaction between environmental, biological and behavioural factors. This essay considers a particular environmental factor viz. marketing of fast food and its impact on behaviour of people that leads to this problem. After studying the literature on these aspects, the author has come to conclusion that fast food industry does impact obesity. While government intervention is welcome, society may also play its part in eliminating this menace.
