Contents

• Introduction 2
• Factors and their Evolution 3
• The Roger’s Diffusion Model 8
• Environmental Model and its Importance in Understanding the Market Environment 11
• Conclusion 12
• References 14

Description

The ‘evil’ effects of globalization and technology changes have been well documented and received a lot of attention. Various researches have taken place on specific aspects that have been affected as a result of the phenomena. There have been an equal number of ways in which researchers on the other side have detailed the benefits of the phenomena and suggested ways in which it can be worked out (Stiglitz, 2006). The recent economic situation has added a new dimension to this argument and companies have had to look more closely at all their processes from the obvious economic and manufacturing processes to ones such as the impact on the environment, etc. It has been seen that companies who have looked and planned at their future have had more chances of surviving. Companies that have not made room for unexpected situations have suffered the most in spite of adopting the latest in technology and practicing the most advanced marketing strategies. Therefore, more recently there has been an increased interest in the methods to plan for the future not only with respect to the economic policies but the marketing and other functions as well. By short term and long term planning, companies will be able to better deal with crises. Hence, in the below sections we deal with the most important factors that can affect a company’s activities and try to look at how they might evolve so that the company can internally deal with these changes. However, a haphazard study of the most important factors that influence the business would not be very useful and hence the diffusion model of study is adopted.