Contents

• Executive Summary 2
• Industry Analysis of Sports Sector 4
• Porter’s Five Forces Model 4
• Competitive Rivalry 4
• Threats of Substitutes 5
• Threats of New Entrants 5
• Bargaining Power of Buyers 5
• Suppliers Bargaining Power 5
• SWOT Analysis 6
• Strength 6
• Weakness 6
• Opportunity 6
• Threats 7
• New Product in the Sports Sector 7
• Segmentation and Targeting Strategy 9
• Analysis of Product Management Portfolio Tool 11
• Question Marks 11
• Stars 11
• Cash Cows 11
• Poor Dogs 11
• Conclusion 13
• References 14

Description

A global industry analysis into the Sports sector has been undertaken to identify key opportunities and threats within the global market. Identifying the key opportunities, a new product has been proposed that would help the sector to thrive in the contemporary world. Furthermore, an appropriate segmentation and targeting strategy for the new product has been selected with proper justification. Using BCG Matrix, the way to manage the product portfolio tool has been analysed at each of its life cycle. And finally, a particular completive advantage strategy has been selected basis of which the product can compete in the market in the long run.