Contents
Introduction to IKEA- IKEA Concept
- Market Segment of furniture
- Home Furnishing Industry
- Invention that revolutionized Furniture
- IKEA Strategy
- Ikea’s Value Chain Strategy
- IKEA relationship to its customers
- The Key Competitive challenges in the Industry
- Marketing Approach
- Problems with IKEA
- IKEA CRM
- Conclusion
- References
Description
One of the most spectacular business miracles of the 20th century can be attributed to IKEA. Its products are affordable by most of the people. It specializes in home furniture, mainly low cost to attract a wide market. IKEA history traces back to 1943 in a small village of Sweden and was found by Ingvar Kamprad. IKEA has its own unique way of sales strategy and has managed to open 276 stores in around 36 countries around the world. Its vision has always been to provide a better life to most people.
