Contents
Traditional Public Relations 3- Justification for choosing the Definition 3
- Nature of Traditional Public Relations 3
- Theories of Public Relations 4
- Seminal Public Relations Theory 4
- The Excellence Theory 4
- Contingency Theory of Accommodation 5
- Recent Theory of Public Relations 6
- Dialogic Theory of Public Relations 6
- Functions of Public Relations 7
- Online Public Relations 8
- Justification for the definition 8
- Nature of Online Public Relations 8
- Integration of Traditional and Online Public Relations Tactics 9
- Reputation Management 10
- Public Relations in Reputation Management 11
- Organisations as Thought Leaders 12
- Role of Public Policies in Establishing Organisations as Thought Leaders 12
- Works Cited 14
Description
This report is based on the following requirement -
Public relations has become an essential and integrated component of many organizations in building and maintaining relationships with various publics. Organizations have further realised the importance of investing in public relations to effectively improve their corporate image and reputation.
In light of the above statement, critically discuss public relations by referring to the traditional and online public relations context, theory and functions. Also indicate in your discussion the relevance of public relations on reputation management and how public relations is used to position an organisation as an industry though leader.
