Contents

• Introduction 3
• Background 3
• Purpose of the Study 3
• Research Questions 4
• Research Objectives 5
• Research Hypothesis 5
• Literature Review 5
• Research Methodology 7
• Ethical Considerations 7
• Limitations of the Study 8
• Gantt Chart 8
• References 9

Description

Though lower oil prices often turn up as a boon to the European consumers but as Looney (2017) noticed, various oil producing nations including Oman have experienced a crisis period. Due to low oil and gas price environment, oil exploration and drilling firms have stopped digging new wells, resulting in the increase in the unemployment rate. As a result of this crisis, the contracts between oil drillers and workers which previously used to be automatically renewed, also got finished. This, in turn, made the companies to lay off its staffs and other members. Furthermore, it has also been identified that as a result of the higher unemployment rate and lack of financial buffers, particularly among youth, the fiscal deficit has also broadened in this nation. Though the government has tried to diversify its economy away from the oil and gas, yet situation has become challenging. The government also planned fiscal reforms to offset the adverse effect of lower oil proceeds. According to the report of Saadi (2018), the unemployment among the Omani youth has reached 48.7 percent in 2017, especially between 15 to 24 years of age and is the higher in this region. To mitigate the issues, this paper intends to investigate the role of crisis communication management in protecting the brand identity of any organization, thereby maintaining its performance. It would provide signals for the employees to sense the early signs of crisis and as a result, they can adopt or implement necessary measures. Considering this situation in Oman, this paper thus intends to find out how crisis communication management can address the youth unemployment rate situation in the economy.