Contents

• Introduction- Business Opportunity
• Description of Product & Services
• Benefits for Consumers
• Target Market
• Trends of the target market segment
• Product Distribution
• Promotion and Advertising
• Pricing
• Shifting focus of consumers
• Conclusion
• References

Description

Owing to the rising global warming and rampant depletion of natural resources, solar technology is emerging to be a powerful solution to all such concerns. Pertaining to the era where all want cleaner and greener environment, a need to shift reliance from fossil and other non renewable energy source is being felt highly worldwide. Utilising sun to gain on energy requirement is being nowadays considered as most viable option in this pursuit.
Australia for the same holds immense potential for the production of solar energy supported by its dry climate and latitude. According to various researches, most of the Australian continent receives in excess of 4 kWh per square metre per day of insulation during winter months, with a region in the north exceeding 6 kWh/day. Australia's insulation greatly exceeds the average values in Europe, Russia, and most of North America.
With demand exceeding manufacturing supplies in recent years there remains no denying fact that global industry is maturing fast resulting into fierce competition and expectations of industry consolidation and reductions in price over coming years. However, though Photovoltaic systems since last three decades has witnessed tremendous growth in Australia but still it’s in immature stage due to short term government support and targets set for remote and residential areas. The present business model will focus on promoting this promising technology for business and domestic purpose as a beneficial alternative to routine electricity supply.