Contents

• Executive summary
• Introduction
• Background of the Company
• Importance of Effective Marketing Planning Process
• The 4Ps of Marketing
• Effectively Managing the Marketing Process and the Team
• Conclusion
• References

Description

In this era of fierce competition and extreme pressure from competitors, it is highly vital to formulate effective marketing strategies and plan to attain long term competitive edge and sustainability. Organizations in almost all work domains are investing millions and billions of dollars every year to maintain a strong customer base and remain a step ahead in market.
Taking the above thought into consideration, this brief proposal aims to highlight the marketing strategies that would be followed to publicize the new range of organic cosmetics introduced by Beauty UK Ltd. The aim of the proposal is to discuss the following aspects in detail:
• Background of Beauty UK Ltd
• Importance of Effective Marketing Planning Process
• The 4Ps of Marketing
• Effectively Managing the Marketing Process and the Team