Contents

• Executive summary 2
• Introduction 4
• 1. Company summary 5
• 2. Products and service 5
• 3. Marketing situational analysis 6
• 4. Objectives 7
• 5. Marketing mix strategy 8
• 6. Marketing 9
• 7. SWOT analysis for Subaru Company 10
• 8. PEST analysis for Subaru Company 12
• 9. Implementation 13
• 10. Evaluation and control 14
• Conclusion 15
• References 16

Description

Subaru Company is one of the automobile companies that have been experiencing growth in the past years. It is notable that one of the places where the business has been on the rise for this company is Oman where they have OTE group as the distributor. They have experienced great market growth over the years where they had two of their motor vehicle models performing well in the market. The problem is how Subaru Company can improve their market share that is too low. They will use the weaknesses and threats in the SWOT analysis to improve their market growth. Subaru Company has unique quality products, but the problem is that they are not widely spread in the market.