Contents

• Executive Summary 2
• Introduction 4
• PESTEL Analysis- The Model 4
• Strengths and Weaknesses of PESTEL 8
• PESTEL Analysis of UAE 9
• Technological Factors 9
• Environmental Factors 10
• Legal Factors 11
• Recommendations 12
• References 13

Description

In this business report with the help of PESTEL analysis the external marketing environment has been evaluated where this device is going to be launched. In technological context a Drone is an unmanned aircraft. It is essentially a flying robot that is controlled automatically. This technology is making initiatives to enter the UAE market for the purpose of delivering its products and goods to the customers. PESTEL will thus act as a tool to track the external environment of UAE where senior executives are planning to launch a new product, project, service and so on. In this business report the model will be involved through the three main components such as technological, environmental and legal factors has been analyzed. This is because these three elements play a prominent role while introducing drones in the UAE market.