Contents
1. Executive Summary …………………………………..3- 2. Strategy Statement & Objectives ………………...…...3
- 3. Strategic Approach ………………………………..…..3
- 4. Conclusion …………………………………...………..5
- 5. References …………………………………………….6
Description
The paper discusses the strategic approach adopted by Pizza Capers to implement successful and efficient web based strategy. The paper aims at discussing the application of web based strategies in the business operations which has no barrier in time or distance. The web based marketing is not a simple task as it requires a closer integration with the marketing activities, operational activities which will help the company to reduce the cost and generate profits. The paper explains the strategic objectives for the implementation of web based strategy in business.
