Contents

• Introduction 2
• Analysis of Contemporary Resource Integration Management Practices 2
• Key Strategic Concepts/Factors Influencing policy development, Implementation and Management of Resource Integration 4
• Conclusion 7
• References 9

Description

Firm performance and their sustainability depends on the strategies used and managed by the firms. Resources, which essentially refer to equipment, labor, finance and material components need to perform to carry out production activities (Kamasak, 2013). Effective alignment and integration of resource inputs and the organizational targets enable organizations to achieve sustained competitive advantage. Resource management refers to efficient and effective development and utilization of organization’s resources when needed (Magretta, 2011). Genesis is a diversified energy company, which produces and sells electricity, natural gas and LPG through the retail brands (Genesis, 2018). It has 46% interest in Kupe Joint Venture (Genesis, 2018). It is the country’s largest electricity and gas retailer supplying energy through two retail brands Genesis and Energy Online to more than 650,000 customers across the nation (Genesis, 2018). It offers products and services to residential, commercial and industrial customers across New Zealand. This report discusses analyses contemporary resource integration management practice concepts and theories. The report also analyzes the strategic concepts and factors, which influence policy development and implementation and management of resource integration.