Contents

• Introduction 2
• Profile of Social Enterprise 2
• Historical Development 3
• Market Analysis 3
• Environmental Factors 4
• Market trends and Impacts 6
• Marketing Mix Analysis 6
• Marketing Mix Impacts 8
• Marketing Plan Evaluation 9
• Recommendations 10
• References 12

Description

Social enterprises are organizations, which implement commercial strategies to maximize the improvements in environment and human well-being (Price, 2009). They are non-profit organizations, which apply strategies to raise funds for a noble cause (Price, 2009). These non-profit organizations raise fund for different causes such as emergency responses to a natural disaster, eradicating poverty from developing nations by supporting them through funds and making environment conducive to increase their productivity and be self-sufficient (ATKearney, 2013). This report analyses the development and market of a social Enterprise, Save the Children Fund. The report also analyses the marketing mix of the organization and provides recommendation to future marketing strategy.