Contents

• Introduction 2
• Analysis of Marketing Concepts of Starbucks 2
• Key Customer Markets 2
• Company Orientation towards Marketplace 3
• Holistic Marketing Dimensions 4
• Modern marketing Management 4
• Recommendations 5
• Conclusions 5
• References 7

Description

Marketing is one of the most important functions in an organization, which enables organization to connect with its target consumers by making them aware of the product and service offers (Feinberg et al., 2012). Marketing involves several sub processes, which enables organization to create a strong image of the brand and engage with the customers effectively. Starbucks Corporation is an American coffee house chain established in 1971 and operates around 23,768 outlets worldwide (Starbucks, 2016). It offers some of the world’s best fresh-roasted whole bean coffees and along with it the company offers premium teas, fine pastries and artistry appeal to the stores, which offers the best in-store experience to all its consumers (Starbucks, 2016). The report analyses the various marketing concepts of Starbucks Corporation.