Contents

• Introduction 2
• Wal-Mart’s Market-Orientation 2
• Customer Orientation 2
• Competitor Orientation 4
• Inter-functional co-ordination 5
• Organizational Culture 6
• Long-term creation of shareholder value 7
• Conclusion 8
• References 10

Description

Organizations today operate in a highly competitive environment, which requires them to ne market oriented to achieve sustained growth. Market-orientation enables organization to develop and deliver products and services, which the customers need and which provides them increased satisfaction (Zhou et al., 2009). Market-orientation enables the organization to align all the internal elements in a manner that they can respond effectively to the external environmental forces such as competition, changing customer demands and technological advancement (Morgan et al., 2009). Market-oriented organizations are more effective in implementing effective and different strategies as they develop a culture wherein the employees are capable of responding effectively to different situations (Zhou et al., 2009). Wal-Mart is a multinational retail company based in America and operates chain of discount stores hypermarkets and grocery stores.