Contents
Introduction 3- Importance of cultural differences 3
- Steps to promote cross cultural differences 3
- Cultural differences between Australia and Singapore 5
- Conclusion 6
- References 7
Description
This paper is based on the following question -
Why is an understanding of cultural differences important to business? What are some steps that managers can take to develop greater cross-cultural awareness? How would you describe the Australian or Singaporean culture if you were attempting to attract foreign investment?
