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This report is based on the following requirement - - ‘Vertical Integration Strategies extend a firm’s competitive and operating scope within the same basic industry. It involves expanding the firm’s range of activities backward into sources of supply and/or forward towards end users.’ Thompson A.A et al (2005); Crafting and Executing Strategy; p. 150.
- Choose an organization and discuss in a well-written essay of around 500 words, how it has used vertical integration strategies, either backward and/or forward, to strengthen its competitive position within its industry.
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