Contents
Executive Summary 1- Introduction 3
- Company & Product Overview & Analysis 3
- Market Situation 5
- Product Situation 6
- Distribution Channel Situation 7
- Competitor Situation 8
- Macro Environmental Situation 9
- SWOT 10
- Issues Identification 11
- Conclusion 14
- References 15
Description
The report discusses the situation analysis of McDonald’s Australia and identifies the current issues in the organization and also provides information on all its business aspects which will enable to strategize their marketing plan as well as improves their business processes. The report also discusses the management theories which will enable the company to overcome the issues.
