Contents
Introduction 2- Strategic Position 2
- Recommended Strategy 4
- Cost Leadership 5
- Differentiation Strategy 6
- Niche Focus 6
- Justification for the Choice of Strategy 7
- Conclusion 8
- References 9
Description
The report discusses the exiting strategic position of Oman Air, which is the national carrier of Sultanate of Oman. The report then provides recommendations on the strategic position the airline should gain and the strategies it should apply to gain the position using the strategic frameworks.
