Contents
Introduction 3- Influence of External Factors on Virgin Atlantic Airways 4
- PESTLE ANALYSIS 4
- Political 4
- Economical 5
- Social 6
- Technological 6
- Environmental 7
- Legal 7
- Porters Five Forces 8
- Threat of new entrants 8
- Threat of Substitutes 8
- Buyer Power 8
- Supplier Power 8
- Degree of Rivalry 9
- Influence of Internal Factors on Virgin Atlantic Airways 9
- SWOT Analysis 9
- Strengths 9
- Weakness 10
- Opportunities 10
- Threats 11
- Corporate and Business Strategies 11
- Ethical Analysis of the Strategy 12
- Recommendations 14
- Conclusion 13
- References 15
Description
The report discusses the external and internal factors which influence the corporate and business strategy. The report also analysis the current corporate and business strategies and their approach in achieving their goals. The report also recommends changes in their strategies to increase their customer base as well as their position in the market.
