Contents

• Project Brief 4
• Objective of the Business 4
• Situation Analysis 4
• Unemployment 5
• Major Industry Sectors 5
• Place of the proposed business 6
• Location of Restaurant 6
• Geelong Area Statistics 7
• Cuisine Styles 7
• Internal factors on event feasibility 8
• Management Structure 8
• Resource constraints 8
• Employee Skills & Experience 8
• Additional facilities required 8
• Risk Management 8
• Recommendations for improvement 9
• Internal factors supporting feasibility 9
• External Factors impacting feasibility 9
• Current external factors 9
• Food & Beverage Industry in Australia 9
• Competitor Activities 10
• Fishbowl Restaurant 10
• Fishermen’s Pier Restaurant 10
• Others 10
• Benefits of External Factors 10
• Restaurant & Catering Australia 2006/2007 Benchmarking Survey (Excerpts) 10
• SWOT Analysis 11
• Marketing Plan 11
• Target Market 11
• Price 11
• Promotion 11
• Resource requirements 12
• Physical Infrastructure 12
• Human Resource 12
• Capital Requirement 12
• Operational requirements 12
• Purchase Plans 12
• Management of Business Get Togethers 12
• Accounts & Cash Management 12
• Human Resource Management 12
• Regulatory requirements 13
• Legislation Applicable 13
• Standards Followed 13
• Overall Risk assessment & Mitigation 13
• Conclusion 14
• References 15

Description

The business to be analysed is seafood restaurant set up at the Central Business District (CBD) in
Geelong.
The restaurant will be one of its kinds in Geelong and will be open between 11am to 2pm in afternoon and 6pm to 12 midnight in evening.
The restaurant will be providing “À la carte” as well as “table d'hôte” facilities to the customers visiting the restaurant.