Contents
Literature Review 3- The Impact of Facebook Page 3
- Uses of Facebook Page 5
- Facebook Page as a Tool for Promotion 8
- Boutique Hotels in Gozo 12
- References 14
Description
Facebook is not only used by youngsters for their own need nowadays, but it has also become a part of a day to day life of everyone in the world. 22% of the world’s population is Facebook users, including 68% of adults. Marketing expenses can be lowered by using Facebook. Social media serves as an innovative platform for promotion and advertisement of business, where statistics shows that investment in worldwide social media advertisement is going to rise from $55 billions to $80 billions and world social media revenue is more likely to increase about three times from the current rate. (“Social network”, 2011). Social media gives business a platform to send out interactive advertisement that are targeted to relevant market segment and based on the user’s profile. (Gregurec et al., 2011).
