Contents
1.0 Executive Summary 3
2.0 Organisation Profile 4
3.0 Product Structure 5-6
4.0 Product Environment 7-8
5.0 Market Structure 9-10
6.0 Macroeconomic Environment…………………………………………………………………………………………… 11
7.0 International Economic Environment……………………………………………………………………………… 12-14
8.0 Business Strategies……………………………………………………………………………………………………….. 15-16
9.0 References…………………………………………………………………………………………… ……………………..17
Description
This project describes the research carried out about a context firm which for this project is Zillione System Solutions Pvt Ltd. The project consists of an economic analysis using the economic tools of the chosen context firm. It takes into account both the microeconomic and macroeconomic concepts prevailing in the company as well as in respect to the industry and the market positioning as a whole. The project report covers the production environment, the market structure, the domestic and international competition and the standing of the context firm in these markets taking into consideration issues such as exchange rate, profit level, interest rates, exports, imports. In the report by analysing the competitive advantages and disadvantages of Zillione System Solutions Pvt Ltd, a future 4-5 years strategy is also formulated for the said context firm.