Contents

• Introduction 2
• About University of Southern Queensland 2
• International Market Objective 3
• Marketing Mix 5
• Product 5
• Price 6
• Promotion 6
• Place 7
• Marketing Channel Structure 7
• Action Plan 9
• Current Strategy 10
• SWOT Analysis 12
• Strengths 12
• Weaknesses 12
• Opportunities 13
• Threats 13
• Proposed Marketing Strategies 13
• Conclusion 15
• References 17

Description

The paper discusses about international market development for an Australian University, University of Southern Queensland. The paper discusses the factors which need to be considered to expand in the international market using the marketing mix analysis. The paper further discusses the marketing channels and action plan which the university can adopt to make its presence in international market stronger. The paper then talks about the current strategies of the University for International Market Development and the proposed marketing strategies which can overcome the shortfalls of the existing marketing development strategies.