Contents

• 1.0. Introduction 5
• 2.0. Orientation 6
• 2.1. Literature Review 6
• 2.2. Australian Retail Industry 9
• 2.3. External Factors influencing the Market Entry Strategies 10
• 2.3.1. PESTLE Analysis for Australian Market 10
• 2.3.1.1. Political 10
• 2.3.1.2. Economical 11
• 2.3.1.3. Social 11
• 2.3.1.4. Technological 11
• 2.3.1.5. Environmental 12
• 2.3.1.6. Legal 12
• 2.3.2. Porter’s Five Forces 13
• 2.3.2.1. Bargaining Power of Supplier 13
• 2.3.2.2. Bargaining Power of Buyer 14
• 2.3.2.3. Threat of new entrants 14
• 2.3.2.4. Threat of Substitutes 15
• 2.3.2.5. Degree of Rivalry 15
• 2.4. About Tesco 15
• 2.4.1. SWOT Analysis 16
• 2.4.1.1. Strengths 16
• 2.4.1.2. Weaknesses 17
• 2.4.1.3. Opportunities 18
• 2.4.1.4. Threats 18
• 2.4.2. Critical Success Factors of Tesco 19
• 2.4.2.1. Branding & Reputation 19
• 2.4.2.2. Technology 20
• 2.4.2.3. Supplier Management 20
• 2.4.3. Mode of Entry 21
• 2.4.4. Market Entry Strategies 22
• 3.0. Data Collection and Analysis 23
• 4.0. Key Findings 25
• 5.0 Key implications 26
• 6.0. Conclusion 26
• References 28

Description

This report discusses about the strategies Tesco has to implement to enter in to the new market and get recognized. The report analyzes Tesco’s potentials and the market needs and determine the effective strategies to establish them successfully in the new market. The report analyzes the external factors which influence their mode of entry and market entry strategies by conducting surveys and interviews with the local people across few cities of Australia and suppliers which enable the researcher to analyze the buyers and suppliers attitude.