Contents
Contents- Introduction 4
- Australian Airline Industry: Summary and Market Information 4
- Industry Analysis I: PESTEL 6
- Political Conditions 6
- Economical Conditions 7
- Sociocultural Factors 7
- Technology 7
- Environmental Factors 8
- Legal Conditions 8
- Industry Analysis II: Porter’s Five Forces 9
- Competition from Substitutes 9
- Threat of New Entrants 10
- Rivalry between Competitors 10
- Bargaining Power of Customers 11
- Bargaining Power of Suppliers 11
- Industry Analysis III: KSF Table 12
- Organizational Structure 12
- Organizational Culture 13
- Strategic Alliances 13
- Route Management 13
- Revenue or Cost Control 14
- Conclusion 15
- References 16
Description
This case study is an industry analysis of the Airline industry in Australia. This analysis will help understand the industry better along with challenges for airline companies. There are various macro and micro factors that shape up an industry and these will be analysed here. PESTEL analysis, Porter’s Five Forces Analysis and Key Success Factors (KSF) are the tools that will be used in the analysis.
