Contents

• 2) Target audience 1
• 3) Web traffic plan 5
• 4) Websites 9
• 5) Survey 11
• 6) Conclusion 12
• 7) References 13

Description

The research article deals with the aspects of social networking sites with respect to the Central Queensland University. In particular, it deals with the development of a social networking site related to marketing courses of the university and ways in which it can be made attractive to its target audience – its students. Initially it develops a demographic profile of the students and studies their behavior so that it is easier to understand how they use the medium. A brief web traffic plan is laid out that can be easily measured for progress so that it can attract the most number of students concerned with the course. There are various strategies that are used with respect to this. Websites related to the field are also selected and analyzed with respect to the target audience so that it becomes useful for the students to complete their courses successfully. Lastly, in order to measure the effectiveness of the website, a survey is designed such that objectives with which the site plan was laid can be measured. Having carried out this research, the impact of social networking sites can be studied and analyzed. The effectiveness of the resulting site can then educate the researcher on the methods adopted in designing it so that it can evolve to better attract target audience members in future. The nature of the technology demands evolution and this research is a major step in understanding the ways and effects of social networking sites on education since it involves a number of factors ranging from the psychology of students to advancements in the fields of technology.