Contents
1. Introduction……………………………………………………………………………….3- 2. Developing marketing strategies and plan………………………………………………..4
- 3. Gathering information and scanning the environment…………………………………….7
- 4. Conducting marketing research and forecasting demand…………………………………9
- 5. Creating customer value, satisfaction and loyalty………………………………………..9
- 6. Analyzing consumer markets…………………………………………………………….11
- 7. Identifying market segments and targets………………………………………………14
- 8. Dealing with competition………………………………………………………………15
- 9. Setting product strategy…………………………………………………………………18
- 10. Developing pricing strategies and programs…………………………………………….19
- 11. Designing and managing value networks and channels……………………………….20
- 12. Managing retailing, wholesaling and logistics…………………………………………20
- 13. Designing and managing integrated marketing communications………………………22
- 14. Managing mass communications: Advertising, sales promotions, events and public relations…………………………………………………………………………………
- 15. Managing personal communications: Direct marketing and personal selling…………25
- 16. Executive summary………………………………………………………………………26
- 17. Referencing……………………………………………………………………………..27
Description
“A smile is a curve that sets everything straight”. Now a days, smile is being lost in this competitive world thus Bic Corporation is back with an innovation in toothbrush cum tooth paste know as “Joy-Top”.
Dental hygiene is the most important part of dental care. This preserves the charming smile in most efficient manner. Primarily, good dental hygiene is essential to the health of the mouth which can be maintained by brushing teeth twice a day. It is also essential in a cosmetic manner. Pleasant, healthy smile makes a personality look more confident and thus makes them feel healthier while interacting with people.
Bic Corporations, leading manufacturers of disposal pens, lighters and shavers. Manufacturing facilities are extensive in north and South America including Toronto, Canada, Milford, Connecticut, Clearwater, and St. Petersburg, Florida, Guatemala city and Mexico. Their products are low cost plastic items. The most affordable in their category are pens, lighter and shavers. Half of the company’s production, sales and earnings lie on pens. The most prominent product is “Clear plastic ball point” Bic’s lighter is top seller in North America. It also makes correction fluid and pens and has acquired a premium pen manufacturing position.
