Contents
This assignment answers the following questions on the case study –- 1. What are the characteristics of the car rental industry? How do these characteristics influence the design of service delivery processes in this industry in general?
- 2. easyCar obviously competes on the basis of low price. What does the company do in operations to support this strategy?
- 3. Is easyCar a viable competitor to taxis, buses, and trains, as Stelios claims? How does the design of its operations currently support this form of competition? And how does the design of its operations currently not support this form of competition?
- 4. How significant are the legal challenges that easyCar is facing?
- 5. What is your assessment of the likelihood that easyCar will be able to realise its goals? What can easyCar do to achieve its goals?
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