Contents
INTRODUCTION 4- KEYWORDS DEFINED 5
- LITERATURE REVIEW 5
- A.) Paradigm Shift towards Online Selling 5
- B.) Internet Marketing 7
- CASE STUDY OF INTERNET MARKETING SITE: www.bestphonedeals.com 10
- BestPhoneDeals vs. DeliveryPoint 14
- DISCUSSION AND RECOMMENDATIONS 16
- CONCLUSION 18
- REFRENCES
Description
Internet Marketing or Online marketing is a fascinating term which has evolved tremendously over the past decade. It is just like a traditional marketing but the difference is that it is entirely on net. So, it would not be wrong to say that it applies fundamentals of conventional marketing with internet mixing techniques. Where it goes on same rules as traditional means such as to be visible, to be known among masses to sell more and more, on the other hand it uses internet technique to achieve these targets. These are called internet marketing techniques. Other aliases of Internet marketing are online marketing, web marketing, e-marketing.
When a company sells online, it ensures that its online shop (website) is known to people and higher numbers of visitors are coming to it. In this pursuit for most of the business owners internet marketing is all about generating more and more web traffic and good search engine (like Google, yahoo, AltaVista etc) ranking. Some top and accredit internet marketing tools can be described as Search Engine Optimization (SEO), Search Engine Marketing (SEM), Affiliate Marketing, Banner Ads, Link Exchange, Keywords and meta tags orientation, Blogs, Pay-per-click etc.
BestPhoneDeals.com is a service provider company which sells home phone, cheap phone deals, mobile phone deals, broadband and internet from Telecommunication Company like TPG and Soul. This report is an exploratory study about associated facets of internet marketing in context to practical applicability through case study of www.bestphonedeals.com
