Contents

• Executive summary
• The relationship between each leader and the success of their organization
• Richard Branson and Virgin group of companies
• Percy Barnevik and ASEA Brown Boveri
• David Simon and British Petroleum
• The role of leadership (as distinct from the leader), and each organization’s performance
• How the approaches to leadership of each leader, has made a difference to the respective organization
• Conclusion
• Bibliography

Description

This case study deals with understanding leadership patterns of three leaders namely Richard Branson, Percy Barnevik and David Simon. It throws light on how these leaders practiced distinct form of leadership. It gives insight of strategies followed by them. It’s an attempt to analyze and understand their unique way of leading their employees. It determines their leadership practices that lead to improved organizational performance.
This case study shows how adopting a new way of leadership can bring success to the organization. It clearly reflects the breakthrough leadership practiced by them and why is it important in today’s world.