Contents

• This paper answers the following questions on the case study –
• 1. Research and discuss in detail the situational influences that would affect the consumer decision to purchase a product/service. Focus on two key influences and substantiate on these concepts.
• 2. Identify and briefly describe three particular situational influences affecting Kate’s purchase decision.
• 3. Discuss how a marketer might be able to utilise “situation” to market a specific brand or product type. Focus on three of the key marketing strategies including products, promotion, pricing, channels of distribution, and market segmentation.

Description

Analysis of the famous case study – “Struggling to make the best buy”